Strategy that understands the business behind the brief.

What I bring to the table

I work across business strategy, marketing strategy, content strategy, audience development and creative production. That matters when a growth problem crosses more than one department.

1. Business context

I have built and operated ventures, including XPACE IT FARM and GoMon. That experience changes the questions I ask: who pays, why they choose, where acquisition breaks, what the offer is worth and what the business can realistically execute.

2. Marketing depth

My performance-marketing work is grounded in acquisition economics: audience, offer, funnel, CAC, conversion, tracking and optimisation. In the GoMon campaign, the work connected Meta, YouTube and Google intent capture with source-level inquiry tracking.

3. Content as a growth system

I have built owned YouTube audiences, produced documentary/case-study content and worked on creator-led commercial projects. Content is treated as an asset with a job: attention, trust, education, demand or conversion.

What clients can expect

• A clear diagnosis before a list of tactics.
• Prioritised actions rather than an overloaded roadmap.
• Strategy that respects production and implementation realities.
• Measurement where acquisition or conversion is involved.
• Communication that makes complex decisions easier to act on.

Proof points

Founder & CEO of XPACE IT FARM since 2022; Chairman & Founder of GoMon; 3,500+ students trained; 100+ brands/projects through XPACE; and years of building owned media audiences.