Low commission economics
Each booking earns a small commission, so acquisition cost had to stay very low.
CASE STUDY · PERFORMANCE MARKETING
200+ Car Bookings
in 3 Weeks
GoMon Car Booking: a low-budget, full-funnel campaign across Facebook, Instagram, YouTube and Google.
GOMONCAR BOOKING · PERFORMANCE MARKETING01 · PROJECT SNAPSHOT
Built around the economics
of the business.
GoMonClient3 weeksDuration<$1KBudget range4 channelsPlatforms
Industry
Car rental and booking marketplace
Role
Performance Marketing Strategist & Campaign Manager
Platforms
Facebook · Instagram · YouTube · Google Search & Business Profile
Client
02 · ABOUT THE COMPANY
A mobility platform built
around trust.
GoMon Car Booking connects customers with independent car owners and verified drivers. Features include Verified Driver, Verified Vehicle, Real-Time Location Tracking, Over-Speed Alert, Route Deviation Alert and Family Safe Journey.
03 · THE CHALLENGE
When acquisition cost
has to stay low.
Offline-style confirmation
Most customers confirm over WhatsApp or email rather than a website form.
Trust before booking
Families need confidence in the driver, vehicle and journey before they confirm.
04 · WHAT I DID
One funnel.
Four strategic jobs.
01
Awareness
Reels and YouTube videos around verified drivers, verified vehicles and safe family journeys.
02
Inquiry
Click-to-WhatsApp and email lead ads.
03
Retargeting
Reminders using reviews, tracking features and limited availability.
04
Intent capture
Google Search and Business Profile.
Campaign strategy
Designed the acquisition structure around the economics and booking behaviour.
Creative briefs
Directed messaging around trust, verification and family-safe journeys.
Audience & budget
Set audiences, allocated budget and optimised weekly.
Tracking & reporting
Connected campaign sources with actual booking outcomes.
05 · TRACKING & TOOLS
Measure the journey,
not just the click.
Meta Pixel and Conversions API, GA4, Google Tag Manager, UTM tags, Microsoft Clarity, Looker Studio. Because many bookings happen on WhatsApp, inquiries were tracked by source in a spreadsheet and matched to confirmed bookings to measure real acquisition cost.
06 · RESULTS
The numbers that
mattered to the business.
200+Confirmed bookings · 3 weeks5,000+Total inquiries~4%Inquiry-to-booking<$0.20Cost per inquiry<$5CAC65–70%Below target CAC3,500+WhatsApp inquiries1,500+Email inquiries
Positive return on marketing spend.
07 · KEY LEARNINGS
What the campaign
made clearer.
Speed matters
Fast WhatsApp follow-up is the biggest growth lever.
Intent matters
Google Search brought the highest-intent customers at the lowest cost.
Economics matter
In low-ticket commission businesses, acquisition cost and net profit matter more than headline ROAS.
Measurement matters
Real acquisition cost requires connecting inquiries to confirmed bookings.
08 · NEXT CONVERSATION