Performance Marketing with business context.

What this capability is really solving

I work from the customer outcome backwards: what is a qualified inquiry, what is a confirmed customer, what can the business afford to acquire, and which channel signals actually predict revenue.

What I examine

• CAC and acquisition economics
• Campaign and funnel structure
• Audience and creative testing
• Meta Ads and Google Ads direction
• Pixel/CAPI, GA4, GTM and UTM tracking
• Weekly optimisation and reporting

How I work

I start with the commercial question, map the customer and business constraints, then turn the analysis into a practical set of decisions, priorities and next actions. Where data or existing work is available, I use it to test assumptions rather than relying on generic frameworks.

Relevant experience & proof

For GoMon, inquiries were tracked by source and matched with confirmed bookings. That made it possible to evaluate cost per inquiry and customer acquisition cost instead of stopping at clicks or platform-reported leads.

Selected experience

GoMon · Jomjomat · Dadu Topup

What a client can expect

• A clearer definition of the actual problem
• Prioritised recommendations instead of a long generic checklist
• A practical route from strategy into execution
• Clear signals for measuring whether the work is moving